finders keepers?

Magnum and I took a typical Sunday morning bicycle ride today. Temps were in the low 70s, which almost felt "cold" relative to recent weeks. Not complaining.

We pulled up to a red light at one point, and I noticed something interesting on the ground. So I picked it up, and popped it into a side pocket on my backpacket to scrutinize further later.

I've since scrutinized it further, and am left with more questions than answers.

The thing in question:

It clearly has a carabiner on the left there, but what was the rest? I figured it was some sort of multi-tool, but unlike my usual finds - as mentioned [HERE] and also [HERE] - in the wild, it had no sharp edges. 

Once we made it to our destined coffee shop, I whipped it out for research. It's apparently an "Artifaxing" caribiner, and other than the caribiner part, the rest is just a logo for ... some... thing?

I landed on the Artifaxing instagram page which seems like a bunch of random posts, but the page has over a million followers. Okaaaaay (I did not add myself to the following). 

There is also a website, showing the caribiner as SOLD OUT, and noting it is not to be used for any kind of weight bearing use - just keys, etc. But it appears to be a highly sought after item among the followers/ community, which appears to have started on instagram.

So the whatizzit? A small, weak, caribiner/keychain.

The whyizzit? I have no idea.

While perusing the instagram page, I noticed a screenshot where someone else had supposedly found one lying around, and advertised to get it back to its owner. Some speculated that the drop was a marketing ploy to ramp up interest in the... whatever they are.

Was that how it entered my orbit? 

I don't know what it is about. I also doubt I'm in the intended target market.

But it's mine now.